Real-time 3D can be used in almost every industry and for a very large number of applications. If you’re familiar with this blog you’ve already seen examples of simulation and training applications. Another field that we think is very interesting and has a huge potential for growth is real-time 3D marketing. In today’s video, we introduce a simple 3D marketing application that we designed in only a few days using the SimplyCube.
As you can see in the video above most of the basic features of a 3D marketing application are available in this sample. The real-time 3D presentation enables the customer to get a better understanding of what the product looks like and how it behaves. The application also allows showing several configurations on the product (color / features) which can be more convenient to show through a 3D application than with a real product. If at first, this kind of application seems most interesting for products that are highly customizable and difficult to show (cars, boats, luxury products, large furniture, household electrical appliances…) it could be in fact adapted to any kind of product.
An interesting aspect of this application is that, thanks to the SimplyCube, it is easily customizable to any product with little to no programming needed. Once you have a 3D model of the product, you just have to import it in the toolbox to define the possibilities of interaction using the “SimplyPhysics” module, so the application is able to use it! What you may want to do is to design the graphic interface to present the product in the right color chart. As the application is based on Microsoft WPF this is easily done even for a non programmer using Expression Blend.
This is of course just a rapid case study on an application developed in only a few days, but it demonstrates interesting possibility in this field. A more advanced version of the application would probably include new ways of interaction: touch screen interface (ideal for presenting the product on a booth in a store), stereoscopic 3D vision (for a better grasp of the product), or for example a Wii-like based controller (a good way to present the application in front of an audience). The SimplyCube is designed to make all these possibilities available.
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